Focused on the issue that Point-Of-Interest (POI) recommendation has low recommendation accuracy and efficiency, with deep analysis of the influence of social factors and geographical factors in POI recommendation, a POI recommendation algorithm combining location influence was presented. Firstly, in order to solve the sparseness of sign-in data, the 2-degree friends were introduced into the collaborative filtering algorithm to construct a social influence model, and the social influence of the 2-degree friends on the users were obtained by calculating experience and friend similarity. Secondly, by deep consideration of the influence of geographical factors on POI, a location influence model was constructed based on the analysis of social networks. The users' influences were discovered through the PageRank algorithm, and the location influences were calculated by the POI sign-in frequency, obtaining overall geographical preference. Moreover, kernel density estimation method was used to model the users' sign-in behaviors and obtain the personalized geographical features. Finally, the social model and the geographic model were combined to improve the recommendation accuracy, and the recommendation efficiency was improved by constructing the candidate POI recommendation set. Experiments on Gowalla and Yelp sign-in datasets show that the proposed algorithm can quickly recommend POIs for users, and has high accuracy and recall rate than Location Recommendation with Temporal effects (LRT) algorithm and iGSLR (Personalized Geo-Social Location Recommendation) algorithm.